A trademark is a word, phrase, symbol, design, or combination thereof that identifies and distinguishes the source of your goods from someone else’s. Famous trademarks include Nike’s slogan JUST DO IT®, the McDonald’s golden arches, and the company name Starbucks Corporation®. Trademark protection can extend to the appearance of the goods packages–and even colors and sounds.
When you register your trademark, you get exclusive ownership of the mark and create value in your business. You also put others on notice that you own the mark. Finally, your registration allows you to sue for, and threaten to sue for, triple damages and attorney fees for trademark infringement.
Schott, P.C. can help you with your trademark rights.